Bi-Mart was looking to brand the media that plays in their stores and corporate office in a way that looks cohesive and professional while still being inviting.

For the logo, I wanted to create something that was simple and bold, and could be used on a variety of content.

My color palette goal was to create branding that would mesh Bi-Mart’s red and gold, with Cascade’s blue and green brand palette. I adjusted the colors used in both brands branding, to create a new color palette that allowed all four colors to work together to create an approachable feel.